Event Organizing: What you have to know

For my reference on my thesis, I conducted an interview with Ms.Jan Reyes, a freelance Event Organizer. Questions are provided that will help me understand the event organizing. Interview was conducted through e-mail.

1. What are the important things to consider when planning for an event?
The very important thing that you need to know is the budget because you will run the whole event depending on the given budget. Next will be its objectives and its market.

2. What are the rules and regulations in creating an event?
Actually, there's no rule in creating an event. You just need to be creative and organize for you to produce a successful one.

3. How do you come up with a good event flow? Do you follow a pattern?
Yes. There is a process to be followed in planning an event called "The event planning process". It starts with the Idea proposal to be given by the client or from the events team. After that you will undertake feasibility study and evaluate results. Aims and objectives should also be made. Then the implementation requirements, implementation plan and lastly, monitoring and evaluation.

4. What is the best way to get into the minds of your target market?
You need to play SMART. It means, your event should be specific, measurable, achievable, realistic and timed so that it will fit to your target market.

5. How can you spice up an event without ruining the essence of the theme? Can you give examples?
You just need to be unique. An ordinary event will turn out great if you think outside of the box. You may put elements that are new to the crowd like black lights, life size balloons, chocolate carving. etc.

6. What is the most successful event you have been to and why?
Every event for me is successful because i always have good evaluation. =)

7. What are the trends on events do we need to watch out for?
There are no trends, only new ideas. =)

8. What activities can you suggest in a socializing event like Friendster?
Dating event, Rave party, Concert/gig...